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Ever tried explaining how you feel about something really important—only to get blank stares, awkward nods, or worse… unsolicited advice? 🤢

Being a Next Door personality in business is like that all the time.

The world tells you to be louder.

To take up space.

To manufacture urgency.

To make yourself the hero and craft some aspirational “I’m the guru, follow me” persona that makes people want to throw money at you.

But that’s not you.

You’re not trying to dominate. You’re trying to connect.

But when you don’t feel seen, heard, or understood? You start second-guessing yourself.

Maybe you should be flashier.

Maybe you should be more polarizing.

Maybe you should care about being "the best."

Or maybe… the entire system is rigged against the way you naturally thrive.

Yeah. It’s that one!

Next Doors don’t sell a dream—they sell reality.

You give them the truth (free of fancy promises)—and that’s exactly why they trust you.

If this sounds like YOU, go devour my latest post on The Hot Dog Cart, The Next Door’s Field Notes on Fun, Feel-Good Sales + Marketing.

I promise, this isn’t another “just be authentic” pep talk that leaves you with more questions than answers. This is a full breakdown of why traditional marketing gives you a stress rash, how to build a brand that actually works with YOUR Next Door DNA, and why the world desperately needs more businesses, like yours, that feel like a deep exhale.

👉 Read the Next Door Field Notes. Get your entire business (and nervous system) back on track.

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Plus, a Real Life Example In The Wild

Then, once your brain is buzzing with “holy shit, THIS is why nothing else has worked” clarity, chase that feeling down with my case study on Imperfect Foods—a brand that's built their entire business on trust, approachability, and giving a massive middle finger to industry norms.

I’ve reverse-engineered exactly how they live out their Next Door DNA in their offers, purpose, personality, positioning, and brand identity—so you can see what this Next Door stuff looks like in the wild.

​Devour the Case Study. See what this looks like in the wild.

No urgency, no FOMO, no sales pressure—just two damn good reads that might make you feel so seen, you’ll wonder if I’ve been secretly reading your group texts.

Soak it all up. Then build accordingly.

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To selling like a friend, not a funnel,

Dre ‘Making Business Feel Like a Backyard Hangout’ Beltrami
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