You ever walk into a room and immediately realize you’re the only one with a fully functional bullshit detector?

You watch people nodding along to some cookie-cutter business strategy, and all you can think is:

🤨 Are we all just pretending this makes sense?
🤡 Are y’all seriously okay with this?
🤬 Oh fuck, I’ve gotta sit here quietly while everyone eats this up, don’t I?

It’s exhausting.

Being an Outlaw in business means you are constantly surrounded by systems, formulas, and best practices that make your entire nervous system reject reality.

It means watching people accept mediocre, manipulative, and broken, shit as “just the way it is”—when you know there’s a better way.

It means feeling like a goddamn alien while everyone else follows the blueprint and you’re over here lighting it on fire just to stay sane.

So when you finally see someone else living Outlaw AF, loud + proud, making money + making waves?

That shit hits different.

Which is why you should go devour my latest Substack post, The Outlaw’s Field Notes On Fun, Feel-Good Sales + Marketing so I can make you feel so seen you start checking your house for hidden cameras because HOW do I know this much about you?!

This legendary deep dive breaks down the 5 biggest signs you have an Outlaw personality, why traditional marketing makes you want to scream, and how to build a brand that thrives on breaking the rules + burning shit down.

Then chase the excitement down with some real life inspiration from my case study on the infamous Hillary Weiss, the epitome of an Outlaw. I’ve reverse engineered how she lives her deep-seated, primary-colored, Outlaw ways out loud in her offers, purpose, personality, positioning, and brand identity.

If you want more proof than me that this business thing works best when you do it YOUR way, she’s a perfect proof point.

I dare you to guzzle these two Outlaw permission slips and not feel more seen, excited, and ready to lean into your “burn it down” DNA!

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To all my Outlaws out there… the world needs our fully functional bullshit detectors more than ever, right now,

Dre ‘Outlaw Proud’ Beltrami

P.S. If you want to verify your Outlaw roots, take my Brand DNA Test™. It’s weirdly accurate, slightly unhinged, and ridiculously fun.

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