š„ A Weekly Dose of Dre Keeps The Gurus Away
Every Wednesday I send out a top shelf SOLOpreneur-approved newsletter that educates + entertains with shamefully honest confessions, LOL analogies, and color-coded knowledge bombs designed to help you turn all that YOU are, all that YOU know, and all that YOU have to share into a business brand YOU + YOUR dream clients are drunk in love with!
How to make business your bitchāMagician Edition
Sometimes I watch Magicians do their thing, and Iām like, āCan I borrow your brain for like five minutes? Just to know what itās like to live that way?ā Because while the rest of us are over here trying to follow the well-worn path to success, Magicians are out there like: š® What if we built a catapult out of abandoned ideas + launched ourselves into the stratosphere? š® What if reality is just an elaborate prank + Iām the only one who knows the punchline? š® What if I can literally unfuck this...
How to go full-weird + make it pay off
Everywhere I look, some funnel with arms is telling me to ādo the work.ā Like itās this mystical, soul-stretching pilgrimage to self-betterment where you have to pluck a unicornās mane + chant under the blood moon or some shit. But what they donāt say is that itās not just any workā¦ and definitely not all the busywork they keep sucking us into. Itās not hustling until your life is abandoned or grinding your identity into whateverās most palatable for the algorithm gods. š¤¢ The work that...
If marketing makes you wanna scream, read this
Ever tried explaining how you feel about something really importantāonly to get blank stares, awkward nods, or worseā¦ unsolicited advice? š¤¢ Being a Next Door personality in business is like that all the time. The world tells you to be louder. To take up space. To manufacture urgency. To make yourself the hero and craft some aspirational āIām the guru, follow meā persona that makes people want to throw money at you. But thatās not you. Youāre not trying to dominate. Youāre trying to connect....
The Outlawās Survival Guide to Business (that feels goooood)
You ever walk into a room and immediately realize youāre the only one with a fully functional bullshit detector? You watch people nodding along to some cookie-cutter business strategy, and all you can think is: š¤Ø Are we all just pretending this makes sense?š¤” Are yāall seriously okay with this?š¤¬ Oh fuck, Iāve gotta sit here quietly while everyone eats this up, donāt I? Itās exhausting. Being an Outlaw in business means you are constantly surrounded by systems, formulas, and best practices that...
Damn, I felt that in my tax-deductible soul
Thereās a new venture lighting up the entrepreneurial spirit in my house: My 8-year-old son started a rock shop. Not a metaphor. A literal rock shop. He and his friends have been collecting rocks at school, stashing them in a bush (the official inventory storage location), and strategizing pricing like tiny Wolf of Wall Street protĆ©gĆ©s. One rock is already valued at a whopping $4. Thatās rightābig money moves, baby! But hereās the part that really made me meltā¦ Me: That sounds awesome, buddy!...
10 ways to make your content land like a grandma winning a bar fighthit like
There was a timeābefore taxes, mortgages, and the crushing realization that laundry never actually endsāwhen we were all walking, talking, unfiltered vibes. Remember being a little kid? Not knowing any better than to exist in a state of pure, unhinged confidence? No second-guessing. No overthinking. No worrying about how you came acrossābecause you were too busy seeing how many Goldfish crackers you could fit in your mouth to care. If youāve ever spent time around a 5 yr. old, you know...
We keep buying the fixāeven though we were never broken
I had a TikTok moment this weekend. **deep sigh** I tried to wrestle a fitted sheet back into a neat little square instead of wadding it up in a ball + shoving it in my linen cabinet, like I usually do (and should have done). I donāt know why I do this shit to myself. š¤·āļø Everything started off great. I was full of āKonMariā energyāfeeling like Iām going to fold this bastard into submission with style + grace. Then corners start slipping out. The sides puffed up + took flight like a goddamn...
Local solopreneur too honest to be a sales bro, too broke to quit
Lose yourself in this scenario, and I promise Iāll pick you up on the other side, unscathedā¦ Youāre lost in the woods. Itās been hours. Maybe days. Youāre tired. Hungry. Your phone is dead. Your sneakers have somehow been eaten by a self-righteous vegan bear, leaving you barefoot + deeply regretting your life choices. Then, just when you think, At least the wolves will raise me right, you see a tiny cabin up ahead. Smoke curling from the chimney. A warm light glowing from the window. A...
What happens when you create content to generate sales
Bartenderās Prepping, Drinks Are ChillingāDoors Open Next Week! šø Brandishing YOUā¦ The solopreneur speakeasy where perfectionās overrated, progress is contagious, and the liquid courage is stiff enough to fuel your next fearless moveā¦. reopens NEXT WEEK. š„³ NO big fanfare predatory pitch, fake scarcity, or empty promisesājust a bunch of rebels, parents, partners, and dreamers like US, building fun, feel-good businesses that support fun, feel-good lives on their own damn terms. 2025 Membership...
Youāre not alone in feeling alone (here's why that's great news)
Do you ever feel like that one lone martini glass on the back shelf at a dive bar ā frosty, fabulous, and full of potentialā¦ but also tragically passed over because nobody wants to drench you in liquid courage or garnish you with a tiny pep talk on a toothpick? Me too. All the time! Isolation is just part of the solopreneur experience. Itās the uninvited party guest of running our own show. It sneaks in when youāre trying to decode your own to-do list, whispers in your ear about how the world...
Every Wednesday I send out a top shelf SOLOpreneur-approved newsletter that educates + entertains with shamefully honest confessions, LOL analogies, and color-coded knowledge bombs designed to help you turn all that YOU are, all that YOU know, and all that YOU have to share into a business brand YOU + YOUR dream clients are drunk in love with!