🥃 A Weekly Dose of Dre Keeps The Gurus Away

The first time I filled out an Ideal Customer Avatar worksheet, I felt like a deranged Build-A-Bitch technician. Give her a trauma. Give her a Starbucks order. Give her three personality flaws + a tight marketing funnel. Ta-da! She’s real now. Except… she’s not. She’s a Franken-client stitched together with recycled pain points + copywriter tears. And I just trust-fell right into building my business around this stitched-up hallucination like it wasn’t a full-blown logic collapse. We’ve been...

Sometimes I watch Magicians do their thing, and I’m like, “Can I borrow your brain for like five minutes? Just to know what it’s like to live that way?” Because while the rest of us are over here trying to follow the well-worn path to success, Magicians are out there like: 🔮 What if we built a catapult out of abandoned ideas + launched ourselves into the stratosphere? 🔮 What if reality is just an elaborate prank + I’m the only one who knows the punchline? 🔮 What if I can literally unfuck this...

Ever tried explaining how you feel about something really important—only to get blank stares, awkward nods, or worse… unsolicited advice? 🤢 Being a Next Door personality in business is like that all the time. The world tells you to be louder. To take up space. To manufacture urgency. To make yourself the hero and craft some aspirational “I’m the guru, follow me” persona that makes people want to throw money at you. But that’s not you. You’re not trying to dominate. You’re trying to connect....

There’s a new venture lighting up the entrepreneurial spirit in my house: My 8-year-old son started a rock shop. Not a metaphor. A literal rock shop. He and his friends have been collecting rocks at school, stashing them in a bush (the official inventory storage location), and strategizing pricing like tiny Wolf of Wall Street protégés. One rock is already valued at a whopping $4. That’s right—big money moves, baby! But here’s the part that really made me melt… Me: That sounds awesome, buddy!...

I had a TikTok moment this weekend. **deep sigh** I tried to wrestle a fitted sheet back into a neat little square instead of wadding it up in a ball + shoving it in my linen cabinet, like I usually do (and should have done). I don’t know why I do this shit to myself. 🤷♀️ Everything started off great. I was full of “KonMari” energy—feeling like I’m going to fold this bastard into submission with style + grace. Then corners start slipping out. The sides puffed up + took flight like a goddamn...